Fashion Technology Glossary - Pt. 2
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Think tiny online passport, unlocking secure access and streamlining your fashion journey. Imagine one login for personalized shopping experiences, secure payments, and even loyalty rewards—all while ensuring privacy and empowering responsible practices.
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An umbrella term that encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR). It refers to all immersive technologies that merge the physical and digital worlds to create a combined environment.
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Fabrics that incorporate technology, such as sensors and conductive threads, for various purposes, including health monitoring, illumination, or interactive fashion.
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Uses AR or VR to create engaging and interactive shopping experiences, allowing users to virtually try on clothing and accessories, reducing the need for physical retail spaces.
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Computer-Aided Design (CAD) software enables fashion designers to create detailed digital designs and patterns, streamlining the design process and reducing waste.
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In fashion refers to the integration of smart devices and sensors into clothing or accessories to collect and transmit data. This data can be used to enhance the user experience or gather information about how the product is used.
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A deceptive marketing practice where brands claim to be more eco-friendly than they actually are. It's essential for consumers to differentiate between genuinely sustainable fashion brands and those that are merely making misleading claims.
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A global movement that promotes transparency, ethical practices, and sustainable production in the fashion industry. It encourages consumers to ask brands, “Who made my clothes?”
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Producing garments only when ordered, reducing waste and overproduction.
