Web3 Activations Take Over Fashion Month
Amidst the whirlwind of innovation and creativity within the technology, certain moments emerge as truly monumental. February holds particular significance in the fashion world for a compelling reason: it marks the onset of major fashion weeks worldwide, commencing in Milan and seamlessly transitioning to Paris immediately following the NFT Paris event.
Explore the highlights of the past month with us!
Digital Couture Summit Milan
The Digital Couture Summit during Milan Fashion Week FW’24-25, merged luxury houses with the digital fashion realm, uniting influential fashion leaders, innovators, and forward-thinking individuals.
Ecoolska x Isadoska 'The Green Matrix'
Highlights include visionary talks by industry leaders such as DOLCE&GABBANA, Forbes, L'Oréal, Ledger, SYKY, Meta, and Outlier Ventures , unveiling the latest trends. At the Ecoolska x Isadoska 'The Green Matrix' Phygital Runway Show, guests were enveloped in an innovative fusion of digital and physical realms. With interactive elements such as AR fitting rooms, VR workshops, and next-gen beauty sessions by CHIPPED NFC nails, attendees were transported into a futuristic landscape where fashion seamlessly intertwines with technology. The event offered an immersive experience, blurring the lines between the virtual and the tangible, and signaling a bold step forward in the evolution of fashion.
Future Fashion Summit Paris
Future Fashion Summit's third edition marked its return to Paris, serving as the opening event during NFT Paris 2024. This curated gathering brought together leaders from luxury fashion, digital fashion, and Web3 innovation to facilitate stimulating conversations and foster future partnerships and collaborations.
The summit talks delved into compelling themes bringing together speakers from Wrangler, BETTTER, Arianee, EON, Ledger, BNB Chain, Fewture Studios, Tommy Hilfiger and MNTGE to embark on a journey of innovation, inspiration, and transformation.
Wrangler + MNTGE
At Future Fashion Summit Edition 3, Wrangler + MNTGE debuted their limited-edition archive capsule collection, merging vintage heritage with blockchain technology. Curated by MNTGE and Sean Gormley, the immersive installation showcased premium Wrangler vintage western shirts, denim jackets, and exclusive co-branded NFC-chipped patches, reflecting a fusion of tradition and innovation.
"The Future Fashion Summit provides innovators with an exclusive platform to connect. Our careful guest curation process focuses on aligning brand representatives' digital innovation interests, promoting impactful conversations at the summit. This approach ensures the event's role as a catalyst for industry growth and development” said Holly Wood, CEO & Founder of Hollywood Labs.
Future+ Paris
The inaugural "Codes of Culture" summit, part of Future+'s global series hosted during NFT Paris was a truly connecting expereince at the crossroads of luxury, culture, and technology. Community visited Iris van Herpen exhibit at the Musée des Arts Décoratifs, discovered rich history of Christian Dior Couture Galleries, and engaged in thought-provoking discussions at the Codes of Culture summit.
With over 300 attendees, the summit offered diverse content and thought leadership, marking a pivotal moment in the convergence of creative and tech industries with culture.
As Future+'s ambassador, Adriana Krawcewicz introduced an innovative fusion of physical art and tech. She performed live illustrations utilizing NFC technology powered by Uniqly. It was a first-of-its-kind activation, seamlessly connecting the audience through an artistic engagement. Each guest had to mint the cap promoting Adriana's AI music video Burn All The Brudges, which allowed them to receive the live portrait which also was NFC chipped.
“It is an elevated form of bringing tech to traditional marketing engagement, where brands hiring me as a live illustrator can benefit from obtaining the data from the customers and adding new value that can boost their audience not only in Web3 but even Web2. This can also serve as an introduction to Web3 strategy,” said Adriana Krawcewicz.
SYKY Paris
At L’espace Réaumur during NFT Paris, luxury platform SYKY joins Polygon on February 23, 2024, showcasing its integration with Polygon PoS. SYKY artists, Stephy Fung and NEXTBERRIES, introduce capsule collections, reflecting global streetwear culture and bridging physical and digital realms. This integration expands SYKY’s reach to over 400 million unique addresses, fostering growth in the Web3 space and enabling Polygon to tap into mainstream consumer use cases.
“We are excited to showcase the diverse styles, ideas and creative ingenuity within the SYKY community at NFT Paris with Polygon Labs,” said Alice Delahunt, CEO & Founder of SYKY. “We are spotlighting Stephy Fung and NEXTBERRIES from our collective, pioneers at the intersection of digital and physical realms in streetwear. Our collaboration with Polygon Labs aims to extend this celebration of creativity, making luxury fashion accessible to a broader community and redefining fashion in our ever-evolving world.”
